Problem
The product had a deep body of personality content and community mechanics, but it needed a sharper idea that could make the value of nine different emotional perspectives immediately clear.
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Case study
9takes
Reframed a personality Q&A product as a cinematic system for seeing the emotions behind every take.
Project shape
Market
Community & content platform
Timeline
Long-term product build
Built with
SvelteKitSupabaseCommunity UXContent system
Screenshots
More of the build.
Context
What needed to change
Approach
I rebuilt the experience around one memorable promise: one situation, nine emotional reads. The visual system, give-first question flow, and public-figure library all reinforce that idea.
Shipped
A redesigned editorial homepage, anonymous question system, personality analysis library, global search, user flows, and a scalable content structure.
Outcome
Result
9takes now feels like one coherent product: questions, personality education, and hundreds of case files all point back to the same distinct way of seeing people.
Next step