Problem
Rod Chamberlin needed more than a book page. The site had to introduce the framework, establish trust with experienced business owners, and create useful next steps before and after the book purchase.
← Back to work
Case study
Beyond Exit Planning
Turned decades of exit-planning expertise into a credible book launch and lead-generation system.
Project shape
Market
Book launch & lead gen
Timeline
Book launch and resource rollout
Built with
SvelteKitContent strategyResource libraryLead capture
Screenshots
More of the build.
Context
What needed to change
Approach
I built the experience around the owner’s journey: understand the stakes, trust the author, explore practical resources, then choose between the book and a direct conversation.
Shipped
A responsive author platform with a book-launch homepage, credibility story, structured resource library, email capture, and discovery-call paths.
Outcome
Result
The book now sits inside a broader authority platform that gives business owners multiple ways to engage while turning Rod’s expertise into a durable lead-generation asset.
Next step