Problem
The Cadre needed a site that matched the seriousness of the instruction while helping new visitors understand the offer, trust the instructors, and take the next step.
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Case study
The Cadre Training
Turned veteran-led rifle instruction into a focused course discovery and enrollment system.
Project shape
Market
Training platform
Timeline
First draft in 72 hours
Built with
SvelteKitConversion copyLead captureResource hub
Screenshots
More of the build.
Context
What needed to change
Approach
I shaped the page around authority, clarity, and momentum: sharp positioning, instructor credibility, course paths, resources, and lead capture instead of a generic training-site layout.
Shipped
A responsive marketing site with course discovery, resource pages, lead capture, conversion copy, and a visual direction built around precision training.
Outcome
Result
Prospects land on something that matches the seriousness of the instruction, then move from first impression to course inquiry without losing the authority a veteran-led business depends on.
Next step