Problem
The Cadre needed a site that matched the seriousness of the instruction while helping new visitors understand the offer, trust the instructors, and take the next step.
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Case study
The Cadre Training
Turned veteran-led rifle instruction into a focused course discovery and enrollment system.
Project shape
Market
Training platform
Timeline
First draft in 72 hours
Built with
SvelteKitConversion copyLead captureResource hub
Context
What needed to change
Approach
I shaped the page around authority, clarity, and momentum: sharp positioning, instructor credibility, course paths, resources, and lead capture instead of a generic training-site layout.
Shipped
A responsive marketing site with course discovery, resource pages, lead capture, conversion copy, and a visual direction built around precision training.
Outcome
Result
The site gives prospects a direct path from first impression to course inquiry while preserving the authority of a veteran-led training business.
Next step